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Nitro, if you only knew exactly how spoiled Great Adventure was in 2005, you'd get it. Great Adventure gets a lot of attention, sometimes it's attention that other parks sorely need. I think that you're looking at this whole thing rather narrow mindedly. Also, as far as your "what type of parks the chain needs to be" statement, I honestly don't see what you're saying needs to be done that Shapiro isn't planning. The only thing I see is more of a case of semantics. You're saying that the chain needs to be a thrill park chain versus a family park chain. Yet you are stating that there does in fact need to be an increased family focus. IMO, Six Flags can never be anything other than a thrill chain because of the way the old SFI bought up the chain. You can't take the thrills out of Six Flags. What you can do as the new owners is add a new commitment to the families and give them something to do while the teens and brave members of the families go to add to their conquest. Make the parks fun for the whole family. I agree with you that there is no way that Six Flags can go head-to-head with Disney and be a straight, ultra-themed, light thrills, family park. No one does that better than Disney. BUT, what Six Flags can do is give you what Disney doesn't. Six Flags already has the hardware that Disney doesn't -and never will- have. So the way to beat them is to add as much of a similar experience to that as possible. Take them to a strange land where everything is fun and simple. Scare the heck out of them with the world's wildest rides and coasters. Shake them down (gently) for cash at every corner, and make the experience so fun that they don't even realise it (a la Disney). You can never replace Disney, so create something that's close to home, and close enough to Disney that it could satisfy the families that are looking for that type of experience at a bit less of a price.To close out this post, I'll leave you with a quote from my internship seminar at the park today:"The roller coaster war is over. We won it. The only ones left fighting it is us. We're set on roller coasters for a while. The future seems to lie with dark rides and simulators."
The problem wasn't buying the coasters and going to be thrill parks, it was buying 3 coasters once the park was boughten, another coaster the next year, neglecting park for years, and leaving park quality (notice I say park quality and not family atmosphere) to the gutters.
I'm jumping around in this post a bit, so bear with me.First off, I think Cedar Fair is not learning that the coaster war is over. Obviously the "bigger, faster" thing is dead with Kingda Ka, at least for now. With this new coaster, unless CF is adding something else to the park besides this new coaster, I think they are making a mistake. I wouldn't be suprised to find attendance falling once again this year, and if the coaster is all they're doing, I think it'll just hold it at this year's level versus raising it. Cedar Point hasn't been adding an experience, just a ride. Six Flags on the other hand (referring to Gadv really) has been adding a ride, AND an experience. They are doing what's needed to woo the families and get them back into the park, since that's where the money is. If you really listen to Shapiro, you will know that the thrills will still be in the chain. He's not going to change that. I don't see what the problem is with adding family attractions with the thrills.You used IOA as an example as a mistake, but you're zeroing in on the thrills. IOA isn't having problems because they didn't add thrill rides, coasters, family rides, or a single thing since they opened! You can't let a park stay completely stagnant like that. If they added some simple family attractions, attendance wouldn't be as bad as it is compared to before.Also, I think you're thinking of rapid changes as far as how the parks will be if they were to do what I was saying. You can improve the quality of all the parks and give them a plesant atmosphere without neglecting a lot of parks. Simple things like a little paint, adding charachters, Brunch with Bugs, the Carrothead Club, and things like that can be added without stretchign the budget. You can add little things to give yourself enough of a buildup at each park without treating any of them unfairly. Every park is different and requires a different amount of capital improvements to bring them up to where they need to be, so sometimes things are a bit disproportionate. They don't need to be as lopsided as 2005 was, but things will not always pan out "equally". It just has to be fair.If the park didn't need balance, Cedar Point wouldn't be slipping. Cedar Fair would not have had a bad year last year. Six Flags would not be in debt. Six Flags would not have had what was a good year compared to recent years. SFWoA wouldn't have near crashed and burned. SFMM wouldn't have had attendance that was steadily falling as they were adding coaster after coaster after coaster. Take a real look at your own examples. A lot of them are clear examples of where balance is being craved. There is nothing fundamentally wrong with appealing to thrill seakers. The problem is when you appear *exclusively* to tight-pocketed thrill seakers that usually travel in small groups. The real money is with loose-wallet familes, even the ones with thrill seakers in them. Have something for everyone, and get everyone. Go after one demgraphic and you're eliminating people from your customer base.Take a look at what you wrote here:QuoteThe problem wasn't buying the coasters and going to be thrill parks, it was buying 3 coasters once the park was boughten, another coaster the next year, neglecting park for years, and leaving park quality (notice I say park quality and not family atmosphere) to the gutters.Guess who you sound like with what you're suggesting is the problem...
With the quote, I was saying that you sound like Shapiro. You were basically saying that SFWoA was drugged on coasters, and when the high was gone, so were the visitors.As I said before, there is no way that Six Flags can have anything other than thrill parks. That is something that will never change because the thrills are there. Like it or not, we are truly set on coasters for a while. At Great Adventure, we can afford to go 5 years without a roller coaster. That doesn't mean that a drop tower can't be added, an amazing dark ride, or a crazy simulator that competes with Mission: Space. With the thrills already built up, the thrill seakers will still come. If you bring in the families as well, the attendance will increase, the per-capita spending will increase, guest satisfaction will increase since everyone has something to do. Good publicity follows, along with good word of mouth. I honestly don't see where you see any of that as a bad move. Yes being coaster-stagnant for 5 years or so can make thrill seaker attendance drop a bit. BUT, if you add non-coaster thrill rides you can stem this. Also, a lot of that thrill seaker crowd are teenagers that end up comign alone because their family doesn't want to "waste their time" at a Six Flags park. Cater to them as well, and now you've got 4, 5, 6 customers instead of just one stingy kid. It's stilla thrill park, but it's got that family appeal. To sum it all up, your fears of a non-thrill SFI will never coem to fruition unless Snyder and Co. decide to tear out all the coasters. You can not take the thrill out of Six Flags at this point. That is what makes the chain what it is. BUT, that does not mean that you can not successfully cater to families by adding to the entertainment package, building more family attractions, making better quality food, and improving the atmosphere to a level that you do indeed emotionally transport the park visitor to a place where they are care-free and money isn't an object.
have you ever been to Dorney Park? All I hear when I'm in line there is how Great Adventure sucks because of a lack of family rides (which Dorney has), unnecessarily long lines (Which Dorney lacks), better atmosphere (I disagree when it comes to Gadv this season versus Dorney last season), and cleanliness (Dorney won there last year, Gadv is pretty clean this year). People didn't care that the coasters at DP are smaller and less thrilling because they felt that Dorney Park had a much better experience than Great Adventure did. Coasters are not, and will not, be the be all and end all of a chain. Coasters can only take you so far, and if the old SFI didn't teach us that, I don't know who will.I guess the main reason that we disagree here is because you seem to be convinced that the whole chain will become ultra family. I on the other hand look at the Six Flags that exist today and do not see who they can be anything other than thrill parks. I see the future under Shapiro being a chain of thrill parks that the whole family can enjoy. The thrill will never be gone from Six Flags. This chain is the leader in thrills. They are the innovators. They are on the forefront. It's too engrained in the chain to remove that. When I listen to Shapiro, I hear someone who is willing to build around that instead of tryign to tear it down.
I personally hate many of the new things like street performers at the parks, But I do not speak for everyone, so I guess they are a good addition. The best thing SF has done this year with the parks is improve the quality of the parks, exactly what they did last year, and what go them increased attendance last year. Landscaping, getting places like Papa John's, repaintings, new signs, etc... But I could definately do without the billions of characters I saw back in April.
I only see the DC charachters in Movietown with the exception of meet and greets on Main Street.
IMO that's really good for a park that has near 70 rides and attractions to only have 5 attractions closed on a daily basis.