Six Flags Provides Outlook for 2008PR Newswire
March 10, 2008: 08:42 AM EST
NEW YORK, March 10 /PRNewswire-FirstCall/ -- Following this morning's release of results for the quarter and year ended December 31, 2007, Mark Shapiro, President and CEO ofSix Flags, Inc. and Jeffrey R. Speed, Executive Vice President and CFO, hosted a webcast conference call to discuss the Company's results and provide an updated operational outlook for 2008.
"The Six Flags product and brand are re-emerging," Mr. Shapiro stated. "The season is underway and despite a tightening economy, we remain cautiously optimistic -- first quarter attendance has good momentum; season pass sales are up strong double digits; our corporate sponsorship business continues to gain traction; and our strategic expansion into Dubai provides for yet another promising revenue stream."
Mr. Shapiro expanded on the Company's initiatives for 2008: -- The Company is coming off a year of record per capita guest spending
and guest satisfaction, driven by the implementation of the Company's
new in-park strategy, which began in 2006, focusing on improving and
diversifying the in-park entertainment experience.
-- The new attraction program for 2008 continues the strategy of
diversifying and improving the product offering with eight coasters in
eight parks and continued expansion of the Wiggles World and Thomas the
Tank Engine franchises.
-- Additional guest spending growth is targeted for 2008; driven by
upgrades of the in-park product offering and the continued roll-out of
additional units of Papa John's , Johnny Rockets, and
Cold Stone Creamery, as well as growth related to the Company's
photography business operated by Kodak .
-- The Company's corporate sponsorship business combined with new
international licensing opportunities is expected to provide excellent
growth, with approximately $51 million of revenue targeted for 2008.
-- To facilitate sponsorship growth, the Company has been rapidly
expanding its in-park signage, television and radio broadcasting to
provide sponsors with a wide range of alternatives to reach potential
customers.
-- International expansion will be driven by annual fees, beginning this
year, from third-party developers for brand exclusivity, design and
development services, and, upon park opening, licensing royalties.
-- The Company will continue to leverage its dynamic new venues for
growth. In 2007, the Company acquired 40% of Dick Clark Productions,
Inc., ("DCP"), the producer of television event programming such as the
Golden Globe Awards, the American Music Awards and the Academy of
Country Music Awards. Recently, Six Flags announced it would assume
management oversight of DCP, exploiting logical synergies within its
stable of parks to create a fully integrated entertainment and
sponsorship platform. The Company expects that DCP will experience
strong earnings growth over the next several years, while paying Six
Flags an annual management fee.
-- Cash operating expenses are expected to decline by $55 million,
reflecting reduced marketing and full-time labor costs, seasonal labor
efficiencies from an automated labor scheduling system that the Company
will expand throughout its parks, and the removal of inefficient rides
and attractions.
-- Marketing efforts for 2008 will be more targeted and efficient through
the use of increased online channels and less radio advertising, while
concentrating media on the front end of the season. Additionally, the
Company intends to capitalize on its ever-increasing database of
customers, established in 2006.
-- The risk to the Company from an economic slowdown is difficult to
determine, but certain factors give rise to cautious optimism. First,
historically the Company's business has been relatively stable during
recessionary periods. Second, as a result of the increased appeal of
its parks, the Company is poised to benefit from families who will
likely stay closer to home and seek affordable entertainment options.
Finally, the income tax rebates due to arrive in May should provide an
economic stimulus that directly benefits the Company's business.
In his discussion, Mr. Speed spoke to the prospects for the Company to achieve positive free cash flow.(1) For 2008, with attendance flat at 24.9 million, the Company would generate Adjusted EBITDA of approximately $270 million and be within $25 million of achieving positive free cash flow, assuming the following:
-- Increased per capita guest spending of $10 million;
-- Sponsorship and international licensing growth of $13 million;
-- Full-year benefit of DCP and Discovery Kingdom investments of $7
million;
-- Cash operating expense savings of $50 million;
-- Reduced capital expenses to $100 million; and
-- Cash interest, dividends and taxes of $195 million
With regard to the Company's ability to achieve positive free cash flow in 2008, Mr. Speed stated: "Through increased guest spending and new high margin revenue streams, combined with meaningful cost and capital expense efficiencies, we have positioned the Company to generate positive free cash flow for the first time in its history."
Investor DayMr. Speed also reminded investors and analysts that the company plans on hosting an
Investor Day on April 29, 2008 at Six Flags Great Adventure in Jackson, New Jersey. Interested investors and analysts can sign up to receive information at
www.sixflags.com/investors.